Nexo, a digital asset wealth platform with over $11 billion in assets under management, has become the official crypto partner of the Australian Open and several other major tennis events across the Summer of Tennis, through a partnership with Tennis Australia.
According to a December 17 announcement, Nexo will feature its branding prominently across key courts such as Rod Laver Arena, Margaret Court Arena, John Cain Arena, and Kia Arena, and coaching areas during the Australian Open, as well as throughout affiliated tournaments including the United Cup, Adelaide International, Brisbane International, and Hobart International.
The Australian Open is a flagship event held every January in Australia that spans three weeks, drawing over 1.2 million fans in 2025 and reaching a global audience of nearly two billion viewers.
As such, it is expected to offer Nexo’s suite of crypto products significant exposure to sports fans and mainstream audiences across key global markets.
“The Australian Open stands at the intersection of excellence and ambition – precisely where Nexo positions itself. Our partnership reflects a shared commitment to disciplined performance and long-term thinking. We are honored to join Tennis Australia in elevating the sport while showcasing the value of intelligent digital tools to a global audience,” Nexo Co-founder Antoni Trenchev was quoted as saying.
Nexo is also the first official crypto partner in the history of any Grand Slam tennis tournament, a milestone that further cements its leadership at the intersection of elite sport and digital finance.
Nexo doubles down on sports partnerships
Throughout 2025, Nexo has focused on expanding its global sports footprint by forging several high-profile partnerships with major events across multiple disciplines, ranging from golf to tennis.
Some of the major deals it secured this year include title sponsorship of the Nexo Championships on the DP World Tour, official crypto partnerships with the Acapulco and Mifel Tennis Opens, and a multi-year agreement announced in August with the DP World Tour through 2027.
Against this backdrop, Nexo has also expanded its product suite with launches like the Nexo Card as part of its 2025 growth plan, while also focusing on establishing its footing across various regulatory jurisdictions.
This month alone, Nexo deepened its presence in Latin America through the strategic acquisition of Buenbit, a regional crypto platform that will help accelerate the company’s expansion in Spanish-speaking markets.
Crypto and sports
Nexo is far from the only crypto-facing firm that has focused on building visibility through sports partnerships in 2025.
A number of headline deals have brought the crypto sector deeper into the sports world this year, spanning football, Formula 1, and more.
Perhaps one of the biggest deals in this regard is stablecoin issuer Tether’s investment in Juventus, when the firm acquired a minority stake in the Italian football club back in February for approximately $50 million.
Similarly, Kraken, another crypto exchange, signed multiple high-profile sponsorship agreements with top European football clubs this year, including Tottenham Hotspur, Atletico Madrid, RB Leipzig, and others.
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